User-generated content—like customer reviews, photos, and the SEO Anomaly Q&A section on your Google Business Profile—can also make or break your prominence. If enough people mention your “fantastic brunch” or “24/7 emergency service,” Google may start ranking you higher for those specific terms. Track your keyword rankings over time using Semrush’s Position Tracking tool. Lower-difficulty keywords are terms that attract weaker competition from other sites.
✔ Enhancing Site Authority
Specifically, URLs at position #1 are on average 9.2 characters shorter than URLs that rank in position #10. And across all of the pages in our data set, we found that the average URL Rating of a first page result in Google was 11.2. Our previous site speed analysis found that the average page took 10 seconds to load on desktop and 27 seconds to load on mobile. Knowing that, you would expect that faster pages would generally outrank slower ones. As this is a correlation study, it’s impossible to determine the underlying reason behind this relationship from our data alone.
- First, check that your blog or website really is live on the internet.
- This report shows you relevant internal link opportunities on your own site.
- But unfortunately, it doesn’t appear in Google’s “videos” tab because we don’t yet have a video about YouTube tags to embed in the post.
➡️ Identifying Relevant Keywords
Typically, your list contains keywords with greater specificity. Your goal at this stage is to find keywords that are not only specific but also relevant to your business and have enough search volume to justify targeting. Schema markup is code added to your pages that helps search engines understand your content better. In this guide, we’ll focus on the most important SEO strategies you can implement today to significantly improve your visibility and get better rankings on Google search results. Mastering Google’s search rankings requires a multifaceted approach encompassing technical prowess, captivating content, and a user-centric mindset. By embracing these ten steps, you can navigate the complexities of SEO and achieve greater visibility for your website.
And a high bounce rate will negatively impact your Google rankings. To rank websites, Google uses web crawlers that scan and index pages. Every page gets rated according to Google’s opinion of its authority and usefulness to the end user.
Quality content also builds credibility and trust as well as increases the likelihood of earning backlinks and social shares to rank your blog on Google. The better you know your rankings, the more you can focus on what works and what needs to be improved. Understanding rankings can be easier if you use an SEO glossary to learn all the key terms and concepts of the ranking tools. Then, check all the keywords the page is ranking for and their position. Ahrefs is one of the best SEO tools we recommend using to check your Google rankings. One of our favorite tools for checking Google rankings is Google Search Console (GSC).